Mar 12, 2025

Lessons from building WebAR product surfaces

Practical notes on Next.js marketing sites, model-viewer experiences, and customer panels that stay fast.

WebAR only feels magical when the path from upload to shareable link is boringly reliable.

Optimize for the first open

Most users hit AR from a QR code on mobile. Keep the marketing page light, preload what matters, and avoid shipping a full 3D editor to first-time viewers.

Separate publish from create

Creators need a panel for models, accounts, and campaigns. Viewers need a focused viewer. Mixing those jobs usually hurts both UX and performance.

Measure SEO and load together

For AR-as-a-service products, organic pages still matter. Treat SEO, image weight, and API payloads as the same performance budget.